Products typologies
Due le declinazioni : 1. Narratè® Classic (booklet); 2. Narratè® Therapy (small box)
1. Narratè® Classic
Narratè® Classic are true paperbacks that include a hand-made, made-in-Italy and organic tea bag specifically designed for each title. The 24 pages contain the story necessary for the infusion plus some special pages, all available in two languages (Italian and English). On the back cover, you will find a QRcode to access the multi media contents.
Since 2015, we have worked uninterruptedly to evolve the paper support, making it increasingly refined, together with the graphics, contents and blends that have all become organic and made in Italy. With the latest redesign (2021) we have introduced the possibility of replacing used bags with new ones (to be purchased on the website), so as to extend the life of the paper product and reuse it.
Among the improvements introduced, compared to the previous format, it is worth mentioning:
- Addition of a spine, a front lap (containing the tea bag) and two flyleaves;
- Two binding systems (stapled and glued)
- 2 g (one cup) hand-made tea bag without any thread, inserted in the front lap slots
- larger adhesive stamp bearing the batch number and expiry date (three years from
packaging)
This format is used in the following lines/se-
ries:
Planet - People - Life - Taste - Lifebeltea - HRM, Kids and Zodiaci Essentiae.
The line of souvenir teas, stories and evocative flavors to discover the essence of the most beautiful places in the world.
Enjoy tea with the greatest personalities of every time and place, through unpublished stories and evocative flavours. It includes the new series Human Rights Makers a co-production with Oxfam Italia.
Taste the essence of life's great themes in infusion time. It also includes two series: KIDS Rise and Shine Fairy Tales and the astrological Zodiaci Essentiae.
The tasting of the greatest masterpieces through the reading of short meaningful passages, selected from among the most significant in all of world literature.
Brevi prontuari (semiseri) di sopravvivenza alla contemporaneità liquida. "In un mondo sempre più liquido e surriscaldato, c’è chi si dispera e chi ne approfitta per un buon tè.”Brief (semi-serious) handbooks on surviving liquid contemporaneity. "In an increasingly liquid and overheated world, there are those who despair and those who take advantage of it for a good tea.”
2. Narratè® Therapy (little box)
The format of Narratè® Philosophical Herb al Teas is a box-shaped package inspired by that of medicines. The leaflet contains both the philosophical text – necessary for the infusion - and the post-infusion psychological and literature inserts, together with the herbal tea bag.
A holistic remedy made up of therapeutic words and biological medicinal infusions, available in the Narratè® format: a reading that takes the infusion time. Philosophical tales and herbal teas enhance each other with the aim of helping you understand and fill the gaps underlying the most common contemporary discomforts; therefore, they are called “Literary Supplements”.
Each blend of herbal teas is new and is specifically designed for each title.
The right words have great therapeutic power on the psyche, that’s why we have combined them with officinal infusions. The texts are distributed on the two sides of the leaflet: the first tells a philosophical story and lasts exactly the infusion time (5 min). The font and layout of the text have been specifically designed to facilitate reading for dyslexics and can be listened to as an audio file (through the QR code) for visually impaired people, so that it is accessible to as many people as possible. The other side features other multidisciplinary information to be read after the infusion.
This format is available only for the NarraTherapy line and in Italian language.
2. Narratè® Therapy (little box)
The format of Narratè® Philosophical Herb al Teas is a box-shaped package inspired by that of medicines. The leaflet contains both the philosophical text – necessary for the infusion - and the post-infusion psychological and literature inserts, together with the herbal tea bag.
A holistic remedy made up of therapeutic words and biological medicinal infusions, available in the Narratè® format: a reading that takes the infusion time. Philosophical tales and herbal teas enhance each other with the aim of helping you understand and fill the gaps underlying the most common contemporary discomforts; therefore, they are called “Literary Supplements”.
Each blend of herbal teas is new and is specifically designed for each title.
The right words have great therapeutic power on the psyche, that’s why we have combined them with officinal infusions. The texts are distributed on the two sides of the leaflet: the first tells a philosophical story and lasts exactly the infusion time (5 min). The font and layout of the text have been specifically designed to facilitate reading for dyslexics and can be listened to as an audio file (through the QR code) for visually impaired people, so that it is accessible to as many people as possible. The other side features other multidisciplinary information to be read after the infusion.
This format is available only for the NarraTherapy line and in Italian language.
